• Free UK delivery over £30

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  • Free samples with every order

  • Discover our new

    Contemporary Florals

    Crafted by the very best perfumers, Yardley London’s NEW Contemporary Florals range includes fresh and fruity Bluebell & Sweet Pea, uplifting Freesia & Bergamot, spicy Blossom & Peach and sensual Poppy & Violet. Discover Freesia & Bergamot, with its light citrusy notes of bergamot, lemon, mandarin and cypress, vegan-friendly and completely cruelty-free, containing 90% naturally derived ingredients.

    Find more Contemporary Florals

  • Modern Floral Classics

    Traditional Florals

    Inspired by English flowers and where Yardley London's flourishing floral story started, our Traditional Florals range is made up of our best-selling fragrances that have proven to be timeless favourites. Over the years, we've developed our English Lavender, English Rose, Lily of the Valley and April Violets fragrances so that they are suitable for vegans and completely cruelty-free, and are proud to say that products in this range contain up to 97% naturally derived ingredients.

    See our Traditional Florals

  • Blooming florals

    Flowerful Collection

    The Flowerful Collection is the latest chapter in our flourishing floral story, and is a gorgeous addition to our Eau de Toilettes range. Discover five fragrances inspired by their namesake, from the fruity Decadent Mimosa, woody Elegant Iris, the big white floral of Luxe Gardenia, the voluptuous bouquet of Opulent Rose or the fresh, pretty Exquisite Peony, with its heart of sensual florals and base notes of deep cedarwood, musk and blond woods.

    Shop the Flowerful Collection

  • Find your sparkle

    The Collection

    Flowers and gemstones go hand-in-hand, both emanating transformative beauty and healing properties. Yardley London's The Collection is a range of unique floral fusions that are as vibrant and irresistible as the jewels they named after. Our Rosie Ruby packs the perfect punch with citrus notes of mandarin, pear and peach, while our Daisy Sapphire is an elegant, dewy green floral which is bursting with vibrancy.

    Discover The Collection

A flourishing floral story

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... and All Things natural

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Ingredient stories

We have always used the best quality ingredients for our products. From 1932, when the Yardley scientists were first sent to travel the world in search of the finest Lavender, we have always prided ourselves on using natural ingredients to enhance our formulas and continue to look for skin-caring ingredients that are sustainably sourced.

Discover our Ingredients >
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Fragrance stories

English flowers have been at the heart of Yardley London's Flourishing Floral story since it all started in the 1600's. Still inspired by beautiful florals, Yardley London works with the best perfumers in the industry to capture these delicate scents and deliver them in a bottle.

Discover our Fragrance >

Celebrating 250 years

of expertise in fragrance

Discover our story
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