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  • Cruelty free

  • Celebrating 250 Years

    with two new Fragrances

    Yardley London is delighted to announce the launch of two limited edition Eau de Parfums to honour 250 years of expertise in fragrance. Additionally, Yardley London will be donating 1.5% of sales from our new fragrances to cancer support charity Look Good Feel Better.

    Discover our Limited Edition fragrances

  • Discover the

    perfect fragrance

    Looking for the perfect fragrance? We've developed a short questionnaire around your favourite ingredients so we can create a personalised fragrance recommendation. We'll even send you an extra discount code for an additional 10% off, so you can try your new fragrance.

    Please note, during this busy time some lines may be delayed in dispatch and delivery whilst we are taking precautions to ensure that we adhere to government safety guidelines. Thank you.

    Discover the perfect fragrance

  • Discover our new

    Christmas Gift Sets

    Make Christmas extra special this year with Yardley London's new Christmas Gift Sets for her and for him. Whether you are looking for a luxurious stocking filler, a stylish Secret Santa gift or simply want to pamper yourself this winter season, Yardley London’s must-have range of Christmas Gift Sets will delight the senses this holiday season.

    Shop our new Christmas Gift Sets

  • Contemporary

    Florals

    Crafted by the very best perfumers, Yardley London’s NEW Contemporary Florals range includes fresh and fruity Bluebell & Sweet Pea, uplifting Freesia & Bergamot, spicy Blossom & Peach and sensual Poppy & Violet.

    Please note, during this busy time some lines may be delayed in dispatch and delivery whilst we are taking precautions to ensure that we adhere to government safety guidelines. Thank you.

    Find more Contemporary Florals

  • Blooming florals

    Flowerful Collection

    The latest chapter in our flourishing floral story, explore five fragrances inspired by their namesake, from the fruity Decadent Mimosa, woody Elegant Iris, the big white floral of Luxe Gardenia, the voluptuous bouquet of Opulent Rose or the fresh, pretty Exquisite Peony.

    Please note, during this busy time some lines may be delayed in dispatch and delivery whilst we are taking precautions to ensure that we adhere to government safety guidelines. Thank you.

    Shop the Flowerful Collection

A flourishing floral story

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... and All Things natural

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Ingredient stories

We have always used the best quality ingredients for our products. From 1932, when the Yardley scientists were first sent to travel the world in search of the finest Lavender, we have always prided ourselves on using natural ingredients to enhance our formulas and continue to look for skin-caring ingredients that are sustainably sourced.

Discover our Ingredients >
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Fragrance stories

English flowers have been at the heart of Yardley London's Flourishing Floral story since it all started in the 1600's. Still inspired by beautiful florals, Yardley London works with the best perfumers in the industry to capture these delicate scents and deliver them in a bottle.

Discover our Fragrance >

Celebrating 250 years

of expertise in fragrance

Discover our story
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