• Free UK delivery over £30

  • Gift wrapping

  • Cruelty free

  • 25% off Eau de Parfums

    this Father's Day

    Let him know you're thinking of him with 25% off all Men's Eau de Parfums. This year,​ for every sale of Yardley Gentleman’s fragrance EDP from now until the 20​th​ June, Yardley will donate 5% of the retail selling price to cancer support charity, Look Good Feel Better.

    Please note, due to large orders some lines may be delayed in dispatch and delivery whilst we are taking precautions to ensure that we adhere to government safety guidelines. Thank you.

    Discover Gentleman's Eau de Parfums

  • Modern Floral Classics

    Traditional Florals

    Our Traditional Florals range of English Lavender, English Rose, Lily of the Valley and April Violets fragrances are suitable for vegans and completely cruelty-free, and containing up to 97% naturally derived ingredients

    Please note, due to large orders some lines may be delayed in dispatch and delivery whilst we are taking precautions to ensure that we adhere to government safety guidelines. Thank you.

    See our Traditional Florals

  • Discover the new

    FLOWERAZZI range

    Discover our new indulgent bathing range fragranced with sparkling floral Magnolia & Pink Orchid, packed full of nourishing ingredients such as shea butter, vitamins A, C and E plus organic and sustainably sourced camelia oil, and is completely vegan-friendly and cruelty-free.

    Please note, due to large orders some lines may be delayed in dispatch and delivery whilst we are taking precautions to ensure that we adhere to government safety guidelines. Thank you.

    Discover FLOWERAZZI

  • Contemporary Florals

    this Spring

    Crafted by the very best perfumers, Yardley London’s NEW Contemporary Florals range includes fresh and fruity Bluebell & Sweet Pea, uplifting Freesia & Bergamot, spicy Blossom & Peach and sensual Poppy & Violet.

    Please note, due to large orders some lines may be delayed in dispatch and delivery whilst we are taking precautions to ensure that we adhere to government safety guidelines. Thank you.

    Find more Contemporary Florals

  • Blooming florals

    Flowerful Collection

    The latest chapter in our flourishing floral story, explore five fragrances inspired by their namesake, from the fruity Decadent Mimosa, woody Elegant Iris, the big white floral of Luxe Gardenia, the voluptuous bouquet of Opulent Rose or the fresh, pretty Exquisite Peony.

    Please note, due to large orders some lines may be delayed in dispatch and delivery whilst we are taking precautions to ensure that we adhere to government safety guidelines. Thank you.

    Shop the Flowerful Collection

A flourishing floral story

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... and All Things natural

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Ingredient stories

We have always used the best quality ingredients for our products. From 1932, when the Yardley scientists were first sent to travel the world in search of the finest Lavender, we have always prided ourselves on using natural ingredients to enhance our formulas and continue to look for skin-caring ingredients that are sustainably sourced.

Discover our Ingredients >
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Fragrance stories

English flowers have been at the heart of Yardley London's Flourishing Floral story since it all started in the 1600's. Still inspired by beautiful florals, Yardley London works with the best perfumers in the industry to capture these delicate scents and deliver them in a bottle.

Discover our Fragrance >

Celebrating 250 years

of expertise in fragrance

Discover our story
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