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Yardley London has some new additions to its collection of Moisturising Fragrance Mists. Discover more about our long-lasting and beautifully fragrant new scents.

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Tuesday, Aug 01, 2017



Yardley’s English Dahlia Deodorising Body Fragrance has been recommended in The Pool’s latest Beauty editorial as being one of this season’s must-have body sprays.


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Wednesday, Jun 28, 2017



The birth flower of June, the rose’s blooms inspire feelings of hope, prosperity and passion, and are for many evocative of summers spent in English country gardens. Originating from China, the rose is now grown worldwide and is a favourite for being a symbol of love.


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Friday, Jun 16, 2017



Lily of the Valley is the birth flower of May, its blooms a welcome addition to the near-Summer landscape. Learn more about the flower and our Lily of the Valley range.

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Tuesday, Dec 05, 2017



Our English Daisy fragrance is the perfect scent for spring, but did you know that daisies are the birth flower for April? Find out more about the flower power of daisies and details about our enchanting Signature Fragrance.


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Tuesday, Jul 04, 2017




The start of summer plays host to the most prestigious garden show in the world, the Chelsea Flower Show, making it the perfect time to celebrate all things botanical. Discover our pick of the show, and some of our favourite florals.


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Tuesday, Apr 04, 2017

Yardley London launches Royal Pink Diamond

Royal Pink Diamond Campaign


Experts in creating high quality, award-winning floral fragrances since 1770, Yardley London is delighted to introduce the exclusive new fragrance, Royal Pink Diamond, into their Signature Collection. Discover here


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Monday, Jan 02, 2017

Yardley London launches English Freesia

English Freesia Campaign


One of the English gardens' most delicate blooms. Freesia, the 7th wedding anniversary flower, has a sweet, citrus scent and its delicate, vibrant flowers are a springtime favourite, symbolising friendship, thoughtfulness and innocence.


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Monday, Jan 02, 2017

Award Winning Yardley London Fragrances


Yardley London received two accolades at the industry’s renowned Pure Beauty Awards 2016, with an impressive Gold Win for the English Bluebell Fragrance which was selected as the Best Female Fragrance and 1770 EDT For Men EDT was Highly Commended in the Best Male Fragrance Category.

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Tuesday, Nov 01, 2016

Quintessentially English perfumery, bath and body brand Yardley London, renowned for capturing the delicate fragrance of English flowers since 1770, is delighted to introduce ‘English Dahlia’, a sensual green floral Chypre, as the latest addition to the Contemporary Classics Floral Fragrance Collection.

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Monday, Sep 26, 2016