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Lily of the Valley is the birth flower of May, its blooms a welcome addition to the near-Summer landscape. Learn more about the flower and our Lily of the Valley range.

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Tuesday, Dec 05, 2017



Our English Daisy fragrance is the perfect scent for spring, but did you know that daisies are the birth flower for April? Find out more about the flower power of daisies and details about our enchanting Signature Fragrance.


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Tuesday, Jul 04, 2017




The start of summer plays host to the most prestigious garden show in the world, the Chelsea Flower Show, making it the perfect time to celebrate all things botanical. Discover our pick of the show, and some of our favourite florals.


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Tuesday, Apr 04, 2017

Yardley London launches Royal Pink Diamond

Royal Pink Diamond Campaign


Experts in creating high quality, award-winning floral fragrances since 1770, Yardley London is delighted to introduce the exclusive new fragrance, Royal Pink Diamond, into their Signature Collection. Discover here


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Monday, Jan 02, 2017

Yardley London launches English Freesia

English Freesia Campaign


One of the English gardens' most delicate blooms. Freesia, the 7th wedding anniversary flower, has a sweet, citrus scent and its delicate, vibrant flowers are a springtime favourite, symbolising friendship, thoughtfulness and innocence.


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Monday, Jan 02, 2017

Award Winning Yardley London Fragrances


Yardley London received two accolades at the industry’s renowned Pure Beauty Awards 2016, with an impressive Gold Win for the English Bluebell Fragrance which was selected as the Best Female Fragrance and 1770 EDT For Men EDT was Highly Commended in the Best Male Fragrance Category.

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Tuesday, Nov 01, 2016

Quintessentially English perfumery, bath and body brand Yardley London, renowned for capturing the delicate fragrance of English flowers since 1770, is delighted to introduce ‘English Dahlia’, a sensual green floral Chypre, as the latest addition to the Contemporary Classics Floral Fragrance Collection.

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Monday, Sep 26, 2016

Yardley London, one of Britain’s most distinguished heritage perfumery, bath and body brands, extends its popular Contemporary Classics Floral Fragrance range with the introduction of New Moisturising Fragrance Body Mists.

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Monday, Sep 26, 2016

We are delighted to have recently commissioned the Yardley London brand ambassadors to visit forty Boots stores over the weekend of 30th and 31st October. If you visited the stores you would have had the chance to sample our new Contemporary Fragrance Range, English Lavender, English Rose, Lily of the Valley, April Violets and the new English Bluebell fragrance.

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Wednesday, Nov 11, 2015

Yardley London is delighted to be working Boots over the weekend of Friday 30th and Saturday 31st October with a sampling campaign to announce the re-launch of the new Contemporary Classics range and the new English Bluebell Fragrance.

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Tuesday, Oct 27, 2015