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Our world

Yardley London - Our world

Our world

Yardley London is famous as a purveyor of luxury fragrances and soaps. But did you know that the much-storied House of Yardley was born in England in the mid-seventeenth century, during the reign of King Charles 1?

An entrepreneurial young man named Jonathan Yardley obtained a royal warrant for the provision of all the soap to City of London. The means by which this warrant was obtained are lost to history, however we might suppose it involved payment to the monarch of a sizeable, and no doubt welcome, sum.

This first incarnation of Yardley was lost, as was so much of the old city, in the Great Fire of London of 1666; save for one detail – that lavender should be used to perfume the soaps.

A century later, in 1770, the Cleaver family established Yardley London, creating the soap and perfumery business we know today. Through astute business and a convenient marriage the Yardley family once again became involved in this operation, and by the early 1800s Yardley London was back in family hands.

In the following years the business thrived and prospered, its famous advertising becoming a hallmark of the times. So to 1880, and with the Victorian era at its height Yardley exported its first products to the USA, a range of English lavender soaps, naturally.

Nearly a century of gradual expansion followed, first to Australia and then across the world. A succession of Royal Warrants, innovations and new products were testament to the popularity of the quintessential English fragrance.

Cut to the 1960s: London is the beating heart of the swinging post-war west, and Yardley London introduces our first ever line for grooming-conscious men. Style icon Twiggy becomes the face of the brand, and Yardley enters the glamorous world of Formula 1, sponsoring the BRM team.

In the decades that follow, Yardley would enjoy a succession of famous corporate parents, including Beechams and Wella, until in 2005 the now-legendary brand is acquired by The Lornamead Group, manufacturer and marketer of personal care products.

Today’s Yardley London embodies this rich and wonderful heritage with pride. We continue to create exquisite luxury items for discerning customers the world over, carrying on a tradition and lineage that other perfumery houses can only aspire to.

The fragrance that has defined Yardley London for nearly 400 years

With its heady and seductive scent, lavender has been favoured since the earliest human civilisations.

Since the House of Yardley was established in 1770, lavender has remained our signature scent and we’ve dedicated ourselves to understanding and appreciating every nuance of the plant. In the 1930s we commissioned scientists to scour the globe for the most sought after varieties, which lead to the discovery of Lavandula Augustifolia. This unique species is still grown in England today and forms the basis of our signature range.

Responsible Business Policy

Yardley London is one of England’s oldest and most established purveyors of quality perfumes and soaps. Steeped in a 242 year heritage, Yardley London is a quintessentially English fragrance brand and prides itself on offering authentic and credible quality floral fragrances and ancillary body products, which are affordable and accessible. Yardley London prides itself on its two Royal warrants and since 1921 has been awarded 6 Royal warrants.

True to our heritage, we feel that it is important that as many of our products as possible are sourced in the UK and as of 2012 a large proportion (90%) continue to be manufactured in the UK with the majority of remaining products being made in the EU. All relationships with our suppliers are based on having full transparency of the ingredients and packaging componentry that they source on our behalf and they must also adhere to our no animal testing policy. We choose only to work with manufacturers with a proven record of safe and environmentally friendly practices.

As such Yardley of London is committed to ensuring that every aspect of its business is operating sustainably and that the impacts of product manufacture are being managed responsibly. The business is fully aware of all major impacts and manages these through activities outlined in this policy.

We will ensure our direct operations are managed sustainably through:

  • Educating all employees on how to carry out their role sustainably
  • Keeping energy use to a minimum and ‘switching off’ after use
  • Reducing waste generated and maximising the percentage that is recycled
  • Monitoring business travel for only necessary journeys
  • Working with suppliers to keep packaging to a minimum and of recyclable content eg. Paper/card being PEFC certified, ensuring all wood used at manufacture has been harvested from well-managed and sustainable forests.
  • Working with suppliers to ensure all products are made sustainably and responsibly


Yardley of London is also an active member of CTPA ( to support any consumer or company concerns on raw materials and to improve the environmental practice of the industry.

Responsible Supply Chain

As a small brand owner the majority of our largest impacts are through our purchasing decisions, product manufacture, and raw material sourcing. We therefore work with a select number of contract manufacturers that are committed to our company values and as such they also work with suppliers that commit to the same.

Yardley of London has complete transparency of all suppliers involved in the manufacture of its products and packaging and 90% of these are located within the UK. To ensure this transparency all contract manufacturers and suppliers contributing to Yardley London products must be able to demonstrate commitment to the following areas:

  • No animal testing is to be performed by or for the company for the determination of safety or on any specific ingredients
  • No animal based ingredients must be used if they cause any harm to animal welfare
  • The company will carry out rigorous, non-animal testing to every product before launch and will not launch a product with any doubt of its safety
  • All suppliers must have an up to date environmental policy to demonstrate commitment to sustainable manufacture and this must include as a minimum: REACH Compliance, energy efficiency measures and waste management
  • All suppliers must be independently audited for BRC, or equivalent, accreditation
  • All suppliers must have a certificate of good manufacturing practice to ensure they follow current legal and industry guidelines as applicable in the EU
  • All products must have a full specification INCI list signed by the relevant development Chemist
  • All products must have a Certificate of Analysis signed by the relevant Quality Manager; a product sample will also be requested for any new products
  • All products must have a Safety Data Sheet
  • All suppliers must be compliant to EU regulation on employment law